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You would think that the news that Barry M extended their Flawless Matte Foundation Range to include darker skin tones would attract more attention and buzz in the beauty industry but it has completely flown under the radar. Everyone I’ve told that Barry M ACTUALLY caters to dark skin has been surprised as affordable foundation is definitely a rarity within my spectrum of the beauty community so I’m really pleased that Barry M has taken this decision . . . although I can’t lie, I’m a bit salty that they chose to release this foundation now.

I mean why didn’t they release this shade 10 years ago when I was their target audience? They could have saved me from wearing a foundation that gave me a horrible grey overcast – and no I’m not even exaggerating, the affordable foundation choice absolutely SUCKED then.

As Superdrug were doing a 3 for 2 offer on beauty products, I decided to pick up the darkest Flawless Matte Foundations shades available:

  • Barry M Praline Flawless Matte Foundation
  • Barry M Mocha Flawless Matte Foundation
  • Barry M Cocoa Flawless Matte Foundation

as it would give me a chance to comment on the shade depth of the line . . . and because Barry M do NOT stock these shades in stores so I was buying completely blind as there are NO reviews or shade swatches for these shades yet and I just wasn’t comfortable with choosing just ONE foundation shade.

The Barry M Flawless Matte Foundation – £5.99 via Superdrug – is an oil free foundation that has been designed to give the wearer a flawless matte finish using a formulation which contains soothing moisturisers with skin healing properties – although I do take this claim with a pinch of salt as I don’t really see anything particular hydrating/healing in this foundation’s ingredient list – and has been designed to be extremely easy to apply and just as easy to blend out. I would probably describe the Barry M Flawless Matte Foundation as an entry level foundation for anyone who wants to experiment with makeup but don’t quite have the funds for the premium brands.

I think that this cruelty-free, vegan foundation has a buildable light-to-medium coverage that works exceptionally well for anyone with normal, combination or dry skin because despite what this foundation says in it’s name – it is not matte . . . at all . . . and if you have oily skin, this foundation will slip off your face unless you use some heavy duty setting powder.

Barry M Praline Flawless Matte Foundation


Barry M Mocha Flawless Matte Foundation

Barry M Cocoa Flawless Matte Foundation

To sum up my feelings for this range I think that Mocha was the best shade for me colour wise although Praline did come very close but I just felt it was a bit too cool/neutral for my skin tone. I tend to match darker rather than lighter when I am unsure about a foundation shade – as you can easily mould it to your perfect shade with a bit of highlighting/contouring – especially as cooler foundation shades can look VERY unflattering under natural light. The Barry M Flawless Matte Foundation in Mocha/Praline has a wear time of about 6 hours without any setting powder but it did feel a little heavy on this skin and I did notice that it transfer.

I’m going to be honest with you, I don’t work in PR so I can#’t begin to understand their brand strategy at the moment but I’m a bit upset that this foundation range extension is so UNDER the radar. I just hope that Barry M will focus on the new shades during the next three months or so because it will GRIND MY GEARS if they decide to pull the shades without giving it a significant push and use the excuse ‘WOC are not marketable/profitable/approachable”.

Each of the Barry M Flawless Matte Foundation costs £5.99 and are available to purchase online only at Superdrug.

Barry M Flawless Matte Finish Oil Free Foundation
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