The Elizabeth Arden Matte Beautiful Color Moisturising Lipstick in Bold Red provides a long lasting colour and satin-matte finish that lasts up to 12 hours. The lipstick can be easily applied and will give you soft, smooth and supple lips whilst keeping them moisturised and hydrated without the unwanted sticky residue of other lipsticks.
The Elizabeth Arden Bold Red Matte Beautiful Color Moisturizing Lipstick is a warm-toned red that looks very pigmented in its bullet but unfortunately the colour does not transfer as well as I would have liked it to. Personally I think the inclusion of shea butte has made this matte lipstick so slippery, it has slide way down the charts from a matte lipstick to a lustre or sheen lipstick (and unfortunately lost a ton of pigmentation in the process).
The Elizabeth Arden Bold Red Lipstick does not last up to 12 hours, it lasts about 3 hours and it fades very, very quickly