Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation in 440


Epiphannie Says

The Fenty Beauty 440 Pro Filt’r Soft Matte Longwear Foundation is a soft matte, long-wear foundation with buildable, medium to full coverage that matches the red tones in my skin perfectly.

I don’t normally opt for foundations with a matte finish as I like my skin to look like skin, but the Fenty Beauty 440 Foundation somehow makes my skin look airbrushed while allowing me to have the natural glow that I love.

The Fenty Beauty 440 Pro Filt’r Soft Matte Longwear Foundation is definitely my go-to foundation of the season and I will have to get a back up shade as soon as possible as this foundation is just TOO GOOD!

Without any setting powder I get a wear time of 8 -9 hours before I start to see my flaws peak through


Finally – the ultimate photo filter in foundation form. Born in 40 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds from medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s humidity resistant, sweatproof and won’t clog pores, so that wherever you are, it’s going to work on your skin. Best of all, this long-wearing, light-as-air texture is undetectable on skin – so you always look like you.

How did FENTY BEAUTY do it?

– Obsessive research to create the perfect range of shades for all
– Exclusive insights from the world’s top makeup artists
– Extensively tested for real life, on real women

FENTY BEAUTY figured out that it takes the right balance of tone and texture to make foundation work on every skin type. The brand obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right – not too matte and not too shiny. The result? A comfortable long-wear formula that lets skin look like skin. Made for all women to love.


Harvey Nichols & Co Ltd




Fenty Beauty








Medium Coverage




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